Ethical
Since the ingredients used in our products are sourced from around the world, we do our best to research the supply chain to ensure the ingredients we purchase are fairly traded. Our shea butter comes from a women’s co-op in west Africa. Our Mica supplier ensures that their product is mined ethically in India without the use of child labour. They own their own mines, fund schools and daycare centers so that the quality of life for their employees is fair.
Canadian-made
It’s estimated that only 5% of makeup brands actually have a hand in making their own product. The rest rely on third party, contract manufacturing companies to produce their line. Since the cosmetic industry isn’t well-regulated, there is room for dishonesty in labelling, and green-washing. Our products are made in our own, certified organic lab and manufacturing facility in Morden, Manitoba. Aside from a few products (nail polish and pencils), we have the benefit of being in control of our formulations, ingredients and processes.
Clean Formulations
Our goal is to use ingredients that are derived from nature. We avoid the “Dirty Dozen” ingredients used in cosmetics, as well as the Environmental Defense’s “Toxic Ten”. For your reference, download the Just Beautiful Personal Care Shopping Guide or Gillian Deacon’s Wallet Tip Sheet.
Free from Common Allergens
We are committed to choosing ingredients that are least likely to cause skin irritations and allergic reactions. With that said, it may still be possible to be sensitive to a naturally sourced ingredient.Our products do NOT contain: Gluten (our Vitamin E is derived from Rice Bran or non GMO soy), Tree Nuts (or oils - exception: Eyeliner Pencils contain Almond Oil), Bismuth Oxychloride (common mineral irritant).
Cruelty-Free
We do not test our products on animals, nor do we purchase ingredients from suppliers that do. Pure Anada has been certified as a cruelty-free manufacturer by the Leaping Bunny program. Our bamboo brushes are made of synthetic micro-fiber and therefore are also cruelty free. The majority of our products are also vegan (contain no animal by-products). Look for the PETA Cruelty-Free and Vegan Logo.
Nostalgic Branding
The floral graphics on our website and new product branding is authentic, vintage, botanical drawings from the 1800s. This signifies our appreciation for nature and it’s obvious beauty. It is remnant of a simpler time when our food was whole, and nature was unmodified. Our formulas reflect this principle since we incorporate simple ingredients from the earth- floral waters, plant oils and mineral pigments.
Is your palm oil sustainable?
Palm oil creates a long-lasting, great cleansing, moisturizing bar of soap with a fluffy lather. Despite its great attributes in soap and other products, palm oil has become a highly debated topic. We purchase sustainable palm oil that is Rainforest Alliance certified.
The Rainforest Alliance works with farmers, foresters, and even the tourism trade to conserve natural resources and ensure the long-term economic health of forest communities. In order to achieve Rainforest Alliance certification, they must meet rigorous standards designed to protect ecosystems, safeguard the well-being of local communities and improve productivity.
We care about our planet and its inhabitants. Even though we are a small company, we try to make choices that are ecologically and socially responsible when it comes to the ingredients we purchase.
There is evidence that purchasing sustainable palm, helps support small farmers in developing countries. Oil palms are very productive crops. They have the highest yield per hectare (1 hectare equals about 2.5 acres) and can produce up to 10 times more oil per acre than other oil crops.
This means that palm oil can be an environmentally friendly oil because less land has to be cleared to get the same amount of product. Boycotting palm oil will only create a demand for another oil crop to take its place, with even greater consequences.
£35.00
Ingredients How To Hydrate and illuminate your skin with Pure Anada Sheer Radiance Tinted...
£25.00
Coverage: Sheer to full, depending on the application technique. Matte finish. Best for: All skin...
£32.95
100% Pure Essential Oil A collection of the finest essential oils on the planet! Our...
Out of Stock
A certified organic formula that provides moisture and protection with rich colour for a lovely, natural finish...
£11.00 £17.95
A certified organic formula that provides moisture and protection with rich colour for a lovely, natural finish...
£14.00
Ingredients Twenty fresh, long-wearing polish colors that are “free” from the 5 most toxic...
£18.00
Ingredients How To Soft, matte mineral pigments give your eyes a subtle sweep of...
£18.00
Ingredients How To Brow pencils can produce a harsh line that has the ability...
£22.95
Prime and define your lips with Pure Anada Pureline Pencils. Available in two wearable nude shades that match...
£12.95
Colour : Ballet slipper pink Finish: Velvet (Ultra-matte, flat pigment with no shimmer or shine) Note: Purchase Pure...
£6.00
Crisp and ripe watermelon fresh off the vine. How to use: Apply to your lips and...
£23.95
This Premium Flavour Line is made following a highly concentrated format, using all natural plant...
£12.95
Color : Demi-matte starlight white Demi-Matte shadows are a combination of opaque matte minerals and luminous satin...
£18.00
Ingredients How To Finely milled micas impart an illuminating glow. Apply them dry for...
£14.50
Deeply hydrates and soothes dry skin. Organic Ingredients Vegan and Cruelty-Free No Silicone How to...
£9.00
A splash of mood-boosting citrus bliss. Mild, all natural foam soap made from organic plant...
£15.50
A splash of mood-boosting citrus bliss. Organic ingredients Vegan and cruelty-free No silicone No artificial...
£15.50
A splash of mood-boosting citrus bliss. Soften and cleanse your skin daily with this gentle,...
£17.50
Fair-trade African shea and exotic cocoa butter whipped with organic Moroccan argan oil. A...
Out of Stock
A splash of mood-boosting citrus bliss. Detoxify and stimulate circulation while you exfoliate dead skin...
£14.50
Deeply hydrates and soothes dry skin. Organic Ingredients Vegan and Cruelty-Free No Silicone How to...
£9.00
Pick yourself a handful of cherries and imagine life in simpler times. Mild, all natural...
£15.50
Pick yourself a handful of cherries and imagine life in simpler times. How to Use:...
£15.50
Pick yourself a handful of cherries and imagine life in simpler times. Soften and cleanse...