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Hydrating Serums

Brightening Serum - 100% Pure

100% Pure

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Brightens + Evens Skin Tone. Enlivens dull-looking skin for a more radiant, balanced complexion. Features natural lighteners like sake, and fruit acids — not harsh bleaches.

Natural icon - Product Page NaturalVegan icon - Product Page VeganCruelty free icon - Product Page Cruelty Free Gluten free icon - Product Page Gluten Free Gluten free icon - Product Page Made in USA

Brightens + Evens Skin Tone Vegan and natural skin brightening serum enlivens dull looking skin for a more radiant, balanced complexion. Rather than using harsh chemical skin lighteners, this formula gets its brightening effect from natural, gentle ingredients. We use plant-based lighteners like kojic acid, sake, fruit acids, licorice, vitamin C, and lemon juice.

SIZE: 1 fl oz / 30 ml

Key Ingredients:

Vitamin C - brightens, boosts collagen and elastin production.

Licorice - oothes and brightens skin.

Cranberry - combats signs of aging with vitamin C.

Kojic Acid - naturally brightens skin.

Lemon Juice - naturally brightens skin.

SIZE: 1 fl oz / 29.5 ml

HOW TO USE: Apply a dime sized amount onto slightly damp skin, gently pressing onto face and deck. Allow to absorb for 90 seconds before moisturizing. Recommended for PM use.

COMPLETE LIST OF INGREDIENTS: Aloe Barbadensis (Aloe Vera) Leaf Juice*, Prunus Armeniaca (Apricot) Kernel Oil, Glycerin, Rosa Damascena Distillate (Rose Hydrosol)***, Rice Ferment Filtrate (Sake), Sodium Ascorbate (Vitamin C), Aqua (Water), Punica Granatum (Pomegranate) Seed Oil*, Citrus Limon (Lemon) Fruit Extract, Citrus Aurantium Dulcis (Blood Orange) Peel Oil, Citrus Medica Limonum (Lemon) Peel Oil, Citrus Aurantium Bergamia (Bergamont) Fruit Oil, Lycium Barbarum (Goji) Fruit Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Pisum Sativum (Pea) Extract, Xanthan Gum, Kojic Acid, Sodium Bicarbonate (Baking Soda), Lauryl Glucoside, Myristyl Glucoside, Polyglyceryl-6 Laurate, Dehydroacetic Acid, Benzyl Alcohol, Citral**, Citronellol**, Geraniol**, Limonene**, Linalool** *Organic Ingredient **Component of Natural Essential Oil ***Wild Harvested

Q. Why is Vitamin C important for the skin?

A. Vitamin C is an antioxidant that helps protect the skin against free radical damage from the environment. It also boosts collagen and elastin production, leading to firmer and brighter skin.

Q. What causes skin to appear dull or uneven?

A. Factors like sun exposure, aging, pollution, and even stress can lead to dullness, hyperpigmentation, and uneven skin tone. Regularly using products that counteract these effects can help restore radiance.

Q. How do plant-based skin lighteners work?

A. Plant-based skin lighteners such as kojic acid, sake, and licorice inhibit melanin production, which is responsible for dark spots and hyperpigmentation, thus promoting a brighter and more even complexion.

Q. Is this serum suitable for daily use?

A. Absolutely. Its vegan and natural formula is gentle enough for daily application to maintain and enhance skin brightness.

Q. Can I use this serum with other skincare products?

A. Yes, you can layer it with other products. It's best to apply serums after cleansing and toning but before heavier creams or oils.

Q. Does it contain any bleaching agents?

A. No, this serum achieves its brightening effect from natural, gentle ingredients without the use of harsh chemicals or bleaching agents.

Q. How does the Brightening Serum differ from typical skin lightening products?

A. Instead of using harsh chemicals, this serum uses natural plant-based ingredients to brighten and even out skin tone, making it a gentler and more holistic approach to skin brightening.




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