Ethical
Since the ingredients used in our products are sourced from around the world, we do our best to research the supply chain to ensure the ingredients we purchase are fairly traded. Our shea butter comes from a women’s co-op in west Africa. Our Mica supplier ensures that their product is mined ethically in India without the use of child labour. They own their own mines, fund schools and daycare centers so that the quality of life for their employees is fair.
Canadian-made
It’s estimated that only 5% of makeup brands actually have a hand in making their own product. The rest rely on third party, contract manufacturing companies to produce their line. Since the cosmetic industry isn’t well-regulated, there is room for dishonesty in labelling, and green-washing. Our products are made in our own, certified organic lab and manufacturing facility in Morden, Manitoba. Aside from a few products (nail polish and pencils), we have the benefit of being in control of our formulations, ingredients and processes.
Clean Formulations
Our goal is to use ingredients that are derived from nature. We avoid the “Dirty Dozen” ingredients used in cosmetics, as well as the Environmental Defense’s “Toxic Ten”. For your reference, download the Just Beautiful Personal Care Shopping Guide or Gillian Deacon’s Wallet Tip Sheet.
Free from Common Allergens
We are committed to choosing ingredients that are least likely to cause skin irritations and allergic reactions. With that said, it may still be possible to be sensitive to a naturally sourced ingredient.Our products do NOT contain: Gluten (our Vitamin E is derived from Rice Bran or non GMO soy), Tree Nuts (or oils - exception: Eyeliner Pencils contain Almond Oil), Bismuth Oxychloride (common mineral irritant).
Cruelty-Free
We do not test our products on animals, nor do we purchase ingredients from suppliers that do. Pure Anada has been certified as a cruelty-free manufacturer by the Leaping Bunny program. Our bamboo brushes are made of synthetic micro-fiber and therefore are also cruelty free. The majority of our products are also vegan (contain no animal by-products). Look for the PETA Cruelty-Free and Vegan Logo.
Nostalgic Branding
The floral graphics on our website and new product branding is authentic, vintage, botanical drawings from the 1800s. This signifies our appreciation for nature and it’s obvious beauty. It is remnant of a simpler time when our food was whole, and nature was unmodified. Our formulas reflect this principle since we incorporate simple ingredients from the earth- floral waters, plant oils and mineral pigments.
Is your palm oil sustainable?
Palm oil creates a long-lasting, great cleansing, moisturizing bar of soap with a fluffy lather. Despite its great attributes in soap and other products, palm oil has become a highly debated topic. We purchase sustainable palm oil that is Rainforest Alliance certified.
The Rainforest Alliance works with farmers, foresters, and even the tourism trade to conserve natural resources and ensure the long-term economic health of forest communities. In order to achieve Rainforest Alliance certification, they must meet rigorous standards designed to protect ecosystems, safeguard the well-being of local communities and improve productivity.
We care about our planet and its inhabitants. Even though we are a small company, we try to make choices that are ecologically and socially responsible when it comes to the ingredients we purchase.
There is evidence that purchasing sustainable palm, helps support small farmers in developing countries. Oil palms are very productive crops. They have the highest yield per hectare (1 hectare equals about 2.5 acres) and can produce up to 10 times more oil per acre than other oil crops.
This means that palm oil can be an environmentally friendly oil because less land has to be cleared to get the same amount of product. Boycotting palm oil will only create a demand for another oil crop to take its place, with even greater consequences.
£22.85
Oily skin? Large pores? Help to control excess oils and blur visible pores with this...
£17.95
An oil-absorbing setting powder that can be applied on top of foundation or on its...
£12.95
Color : Demi-matte emerald green Demi-Matte shadows are a combination of opaque matte minerals and luminous satin...
£9.00 £15.00
This product will have a shorter shelf life or be close to its expiry date....
£19.95
The purpose of bronzers is to give your skin a healthy sun-kissed glow. Apply bronzer...
£18.95
You'll love this liquid concealer from Pure Anada! Applies like a dream, creating a gorgeously...
£25.00
Coverage: Sheer to full, depending on the application technique. Matte finish. Best for: All skin...
£14.00
How to Use: This cute little brush is great for sampling foundation, or travelling with...
£12.95
Color : Demi-matte medium silvery grey-brown Demi-Matte shadows are a combination of opaque matte minerals and luminous...
£18.00
Ingredients How To Soft, matte mineral pigments give your eyes a subtle sweep of...
£18.00
Ingredients How To Finely milled micas impart an illuminating glow. Apply them dry for...
£22.95
Glimmering minerals impart natural shine and ensure long-lasting wear. No silicone, dyes or artificial flavours…...
£19.50
A nourishing gloss featuring certified organic plant butters and glistening mineral pigments. These glosses embrace...
£18.00
Ingredients How To Finely milled micas impart an illuminating glow. Apply them dry for...
£18.00
Ingredients How To Soft, matte mineral pigments give your eyes a subtle sweep of...
£22.50
***BEAUTY BIBLE GOLD AWARD & BEST NATURAL AWARD 2022***CLICK HERE TO READ THE REVIEW Finally,...
Out of Stock
Ingredients How To Finally, a natural mascara you can feel good about putting on...
£19.95
Use Pure Anada Bronzing Body Shimmer to add glow and vibrancy to the skin’s surface. ...
£22.50
Ingredients How To Finally, a natural mascara you can feel good about putting on...
£22.95
Ingredients How To These natural pencils are made with plant oils and mineral pigments. If you...
£22.85
Achieve a polished, soft focus effect with this luminous setting powder. Soft ceramic minerals help to...
£18.00
For those who do not want a matte skin finish, Glow offers just that...a lovely,...
Out of Stock
Herbal Brush Freshener How to Use: Freshen your brushes in between uses with our herbal...
£39.95
For: All skin types. With the proper application techniques, Pure Anada mineral cosmetics can be used by...